Wednesday, December 30, 2015


I am back in the city, yaay! My parents were so kind and took me to Berlin by car. For about eight hours I sat in the car, in between suitcases and boxes, since my christmas presents were quite big and useful this year (I actually wanted to get a new steam iron, a new coffee machine and I needed a new washing machine as well, haha) Having your parents in your apartment is like a dream come true. Everything that's broken is fixed within a minute and they come up with the best ideas to make the best out of my tiny little home! So I have plenty new storage area and we even found time to paste my beloved flower wallpaper on the wall =) It is really easy, I probably should have done a DIY on this special activity, but instead, I got influenced by Zalando and their >DIY section

Monday, December 14, 2015


At the moment, Berlin is showing its ugliest side by being constantly grey, rainy and just boring. Honestly, it is so hard to take pictures and dress up nice when the weather is frustrating and all you want to do is wear all black every single day. Still, I could never do that, especially since this beautiful down cape arrived at mine a few weeks ago. It is probably one of the most precious garments in my wardrobe, and although I kind of swore myself not to wear another coat/outerwear brand other than mine anymore, I just could not say no to it. I mean, look at the hood, the collar, the cut, its simply magical and perfect for the upcoming festivities =) So happy and a big thanks to Bomboogie once again!

Monday, December 7, 2015


Happy belated second Advent lovlies =)
I wanted to post this look earlier, but had no time yesterday, as I was out and about exploring Potsdam and its cute christmas markets. Drinking Glühwein at 4PM and just having fun without thinking about my major to-do list is what I really needed. I hope you all had an amazing weekend too! December is always such a busy month, with gift shopping (I know it should be fun but at times it's just nerve wrecking, especially when you live in Berlin and there are just too many people who happen to have the same idea on a Friday morning) but also with uni as we are heading towards the end of this semester already. Isn't that crazy? I feel like I've just gotten back from my parents place in August complaining about how hot it is outside and now I am constantly freezing. Time, you're no friend of mine.

Sunday, November 29, 2015


Happy 1. Advent guys!
I hope you're all doing fine, make sure to spend this day (or the rest of it) with your loved ones, maybe snuggled up on the couch while watching a good movie and eating lots of sweets! At least this is what I did until now, as I am heading to Friedrichstadtpalast in about an hour. Still not sure what to wear but as it was Black Friday two days ago, I've got some new pieces in my wardrobe that I am so excited to style and of course show you as well! Stay tuned!

Sunday, November 22, 2015


Happy Sunday from my parents place in Austria! 
Looking at today's pictures feels strange and far away as we took them on Thursday when it was still quite warm but since then it got pretty cold and it even started to snow a few minutes ago - eeek! I always get excited when it's snowing for the first time and hope it's going to stay like that so I can have a long walk in the snow but I honestly don't think that it's going to last. Still, I am happy to be back in the land of the mountains where the air is clean and you can recharge your batteries by just taking a walk by the lake and enjoy the view. Somehow it really calms me down and it is the perfect balance between this hectic city life in Berlin.

Sunday, November 15, 2015


With everything that happened this weekend, it does not feel right to just go back to normal, share #ootd's on Instagram and post new editorials on my blog. Still, I think it is important to focus on the good things in life, believe in the good in people, especially in a better world. I normally wouldn't write about this on my blog as I want to keep it a space to escape from all those horrible things that happen, so I am just sending my love to all of you out there, not only in Paris, but everywhere. 
Be the change you want to see in the world! (Ghandi)

Monday, November 9, 2015


Although the temperatures are pretty mild right now, I am still in the mood to wear as much knitwear and layers as I can grab in the morning. Two weeks ago, this amazing pullover from Aeronautica Militare found its way into my mailbox (real caption might be, the post man gave it to my neighbours and for some reason he didn't put a note into my mailbox, so I had to ring on every single door in my house to find out who got my package and yes, it was quite embarrassing) and since then I am absolutely in love with it. As I am always cold and feeling bad about turning on the heat already when it's more than 10 degrees outside I am wearing layer over layer at my place. This pullover is simply perfect for winter season as it is so soft, warm and cosy and seriously, I would not mind sleeping in it. The cut is perfect as it is not too short as all the other garments these days and you can still wear a tanktop underneath if it gets really really cold. Also, I think it goes perfectly with my suede leather skirt and those little pointed heels with the cute tassels. What do you think? 

Wednesday, October 28, 2015


Happy Wednesday guys!
All these fall colors outside make me so happy and moreover inspire me to try something new and bring new life into my wardrobe. I recently got myself a new powder by Dior which is so soft and lightweight and the ultimate finishing touch as it lets my skin breathe freely. Besides that, I am still all about that 'Retro' lipstick I got a few months ago at MAC's. It goes perfectly with my latest addition to my closet: this striped blouse with a loop at the collar. Furthermore, I am thinking about investing into more timeless pieces for my wardrobe, such as a watch. Ever since Daniel Wellington gave all those watches to several bloggers, I wanted to get my hands on one of them as well, but I think I only liked them because my Instagram feed was basically full of the Classic Sheffield or the Classic Bristol and I didn't know any other brands. So right now I am trying out different models to see which one would suit me best. In today's pictures I'm wearing one of my mothers watches, which me and my sisters got her for her birthday. It's beautiful but I am still not sure if it would be the right choice for me. I'll just keep on browsing, I guess. In the meantime you can tell me in the comment section what watches you have or would like to have =)

Sunday, October 18, 2015


Good Morning lovlies =)
It definitely feels like we skipped fall and got straight into winter and what is the best accessory for that time? Fake Fur of course! Found this rosé colored one at Zara and thought it would look great on 'Victoria', the latest coat I made. It is a simple black coat, no collar, light material, belt to emphasize my waist and normal pockets of course. Sarah chose to name it Victoria, since the cut has something quite royal I guess. It is actually longer in the back and shorter in the front, which makes it so unique and with the pleats in the back it makes your butt look preeetty nice, haha =) Anyways, it is always fun to find names for my coats; we already have a huge list of girl names and I can't wait to make matching coats!

Saturday, October 10, 2015


Happy Weekend guys!
Since it's October now, it is high time to get that layering game on, right? I already practiced in September when shooting with Gina in Leipzig. I am constantly freezing, so it makes sense to wear layer over layer and only take off something when I'm literally forced to ;-) With blue being one of my favorite colors I immediately fell for this woolen vest and knitted midi skirt from Zara. Perfect as they keep warm and look good at the same time! Paired it with a knitted top from my current collection (soon on, black heels and one of my coats from last year. Meanwhile, it's pretty cold outside so bare leg season is definitely over and since I am not a fan of transparent tights, black ones are my go-to accessory. With beanies being 'so 2012' and a hat looking too edgy, I dug out this cute grey basque beret to add a french touch to this look. Hope you like the last pictures I took with Gina, I'm sure there'll be more to come!

Wednesday, September 30, 2015


pictures by Gina Marry Photography
It feels like ages ago since my daytrip to Leipzig to explore the city and shoot with lovely Gina from Gina Marry Photography. Although it was only the beginning of September, it was so cold outside but I still wanted to take pictures with this amazing summer dress from H&M's conscious collection. Absolutely in love with the valance which makes every picture so unique and brings a bit of movement to the whole look, especially because of my glassy eyes. Both Gina and me are so happy about your feedback on our previous shoot and I could not wait to share todays series of portraits with you but just had no time to prepare it until now! So sorry for only posting once a week at the moment guys!

Monday, September 21, 2015


Hey hey! It's been a while since my last blogpost, I am busy working on getting a proper daily routine actually. I am trying to get up as early as possible to get some work done before heading to uni which ends at 6.30 pm every single day and then meet up with friends or work on my collection. 
But here I am again, with a new blogpost to talk about Esprit and their new #ImPerfect campaign. You might have seen a lot of posters around your town with happy people sporting their imperfections. None of them are professional models but just random people who learned to love themselves unconditionally. Loving yourself can be quite a challenge but I hope y'all are willing to take it. The new campaign wants to encourage us to stop pursuing to look like one of those models but just be ourselves, with our own thoughts, imperfections and of course, our own style. Who needs perfection anyway?

Sunday, September 13, 2015


pictures by Gina Marry Photography

First week of uni usually isn't stressful at all, but as I can be a little workaholic, I sometimes make my life busier than it needs to be. Just as this week, where we had a special draping workshop at uni which was really interesting and helped me a lot as I am working on something new for Wolfschluckner. It was both funny and exhausting to drape fabrics on a mannequin eight hours a day and just let your creativitiy lead you wherever, but I am still tired and feeling like my creativity needs to take a break, as well as my hands from all the working. Instead of relaxing Saturday and Sunday, I thought it would be fun to work at the Lollapalooza festival. Getting some extra money and hating myself for not getting a proper ticket to see the acts, yay! The line up is beyond amazing and I need to go there next time! 
Anyway, I am now back at my place watching the live stream :-P (it's Saturday while I'm writing this) and I thought about sharing pictures from my day trip to Leipzig with you.

I just hope you're not getting bored of this cape, since it is my favorite selfmade garment and I'll probably be wearing it until the end of days. 
As you might have seen if you follow my social media, a week ago I went all the way from Berlin to Leipzig to shoot with Gina from Gina Marry Photography who just takes stunning pictures! Seriously girl, you are so talented and I am really glad our paths have crossed. We went up the Panorama Tower to shoot this look while it was cold, rainy and windy, obviously; but we just did not care at all. These kind of shootings are a lot more fun than all the streetstyle pictures I took in the past three years and therefor I could not be bothered by the weather. I hope you like them as well! Have a great Sunday, xx

Friday, September 4, 2015


You know how I spent the weekend in Munich with my girl Anni? Well, on my last day I fell down the stairs at her place before heading over to Parade Deutschland agency to pick up this gorgeous trenchcoat by Bomboogie. Anni has the nicest flat I have ever seen, but her stairs are absolutely insane and I am a really clumsy person as well. Anyway, nothing bad happened and the trench inspired me to channel my inner horsewoman, get those overknees out of my closet and pair them with this fancy cap from Monki. Actually, I am still blaming my parents for not teaching me how to ride a horse since I think it is such a beautiful activity, but I'd probably would have fallen off the horse anyway. Today's look is also Blair Waldorf inspired - remember Lady Alexander? ;-)

Saturday, August 22, 2015


pictures by Anni

Hey guys and hello from sunny Munich! It's been a while since my last blogpost - I was busy working (as always) and yesterday I arrived in Munich for a girls weekend with my dearest Anni. I haven't been to Munich in a year and it feels so weird to be back and I already asked myself why I left this cute city in the first place. Honestly, it is so nice for a girl like me, who grew up in a teeny tiny town, to just walk (!) around the whole city and not being scared to get lost like I did the other day in Berlin in my new hood, haha =) Also, of course, hearing some Bayrisch/Austrian dialect is pretty decent as well! 

Sunday, August 16, 2015


Happy Sunday lovlies!
I hope you had a great week and an even better weekend! I've got a brand new look for you wearing H&M almost all over. Ever since they launched H&M Trend I have been falling for almost every piece they make. Somehow Trend items are so unique, the cloth is extremely comfortable and the cut is always perfection which means wide and loose, just the way I like it. As I am still not allowed to spend a lot of time in the sun, not to mention swimming, all I can do is think about fall season and how great it will be. Fall Fashion has always been my favorite and I can't wait to get my hands on some new pieces! Therefor, this little fall-preview-outfit-post comes in quite handy, don't you think?

Anyway, it is way too hot outside and I want you to stay no longer on my blog, or stare into any kind of mobile device! Relax, have some fun, enjoy your froyo, ice cream, pineapple, whatsoever and have a great Sunday afternoon :) Lots of love, xx

Monday, August 10, 2015


This is probably the most beautiful jumpsuit I have ever seen. The color, the cut and the cloth, everything about this item is simply perfect. And believe me, I know what I'm talking about when it comes to jumpsuits, one-pieces, playsuits, whatever. A little throwback to my favorites from the past year: here, here and here. Jumpsuits are like my beloved white blouse - you are dressed perfectly within a minute. Never over- or underdressed, as they go with flats as well as with heels. Just add some polka dot (or any other pattern) headscarf, big sunnies and you look like a modern Grace Kelly.

Wednesday, August 5, 2015


As you all might know, I am quite a fan of Karl Lagerfeld and his work for three amazing labels: Chanel, Fendi and his own one of course. This black vintage Karl Lagerfeld dress from my mum is absolutely stunning. I love the see-through details and this little jagged collar which makes it look very oldschool and a little Chanel-inspired, who would have thought? :-) My mum must have bought it about twenty yeas ago since I still remember her wearing it at special occasions. Her closet is always so much fun to look through and find some old treasures :)

Saturday, August 1, 2015


They say you should change your beauty products every once in a while, especially when it comes to your moisturizer, and especially in summer, as your skin tends to get drier than usual. Perfect timing since Clinique just launched a new three phase skin care line with the help of mega babes Tavi Gevinson, Hannah Bronfman and Margaret Zhang.

'Beauty is not about perfection, it is about being yourself.'

Wednesday, July 29, 2015


So .. I took a short break. I don't know if anyone of you noticed, but tiny LOC blog was shut down for a few days, which has never happened before - in three years! I am still not sure what I really want, but it felt so weird being back in Austria for ten days and it made me think a lot about my decisions, like moving to Berlin and doing this blog in general. If you follow my social media, you might have seen that I grew up on the countryside - it's all about hiking in the mountains and relaxing. I love it - don't get me wrong, but only every once in a while, since the people don't really care about fashion, stunning photography and breathtaking dresses (Elie Saab is killing it right now, don't you think?). Too superficial.
So whenever I'm here, I question my decision of working in the fashion industry which I decided at a tender age of thirteen. In the past three years I really found out that it takes a hell of a lot to get where I want to be, and I am still at the beginning.

Wednesday, July 15, 2015


Almost holidays! I am so looking forward to this semester to be over and to go home see my family and friends for quite a while actually - yay! There are some new pieces in my closet, such as this beautiful black leather jacket which is a bit oversized and longer, just the way I like it; aaaand drumroll for my fav. pair of shoes - the Dr. Martens 1461 in black, obviously. I've always wanted to get these since I am so happy with my other pair of Dr Martens. A black leather jacket and these shoes have always been missing in my closet and they're such classic items, it is quite important to have them I'd say. Although it will probably take a while (again) to break in the Docs it will be worth it =) I couldn't be happier about these two pieces that make my wardrobe complete and basically go with everything. 

Thursday, July 9, 2015


Well ... hello again!
Sorry for the lack of blogposts, I actually ordered wifi for my new place on the second day already but it turns out that my house is so old that there are no cables for any internet connection - haha! There's still a lot to figure out, yesterday I was scared that my fridge might have broken down, but it is fine now ;-)

I hope you're doing fine as well! Just wanted to show you what I wore on my birthday on Monday. I bought this green jumpsuit at H&M last week but since the weather wasn't too warm, I decided to throw on some culottes and make the jumpsuit look like a normal top. Paired it with my new vintage backpack that I got from my sisters and this berry lippy by Chanel I got myself =) Just can't help it but I love lipsticks and trust me, my new bathroom is full of lipsticks in all kinds of shades. It is like a dream come true to have my own bathroom .. I love it more than the kitchen actually .. ;-) 

This week is pretty stressful though. After moving and celebrating my birthday, I had four exams at uni, went to see the spring summer collections of various designers and of course I'll be working in the store on the weekend. I'll try to stick to posting on LOC though, there'll be a Fashionweek recap post on Sunday so stay tuned! xx

Wednesday, July 1, 2015

JE NE SAIS QUOI :: Azzedine Alaïa

Bonjour tiny LOC readers =)
I am the happiest girl in the world today - LOC is turning three (when did this happen?) and we are celebrating this with the launch of the new Azzedine Alaïa perfume that is available in the stores from today on. 

Flaconi and I teamed up to show you this new fragrance that quickly stole my heart. I have always been really picky when it comes to perfumes. I just had not found the perfect one, until now. You know that one scent that really describes you as a person and defines you? Oh well. I was so excited when I heard that Alaïa was introducing a fragrance because apparently he thought about this for ages. It was just meant to be. 
Alaïa simply has his own schedule, just like he doesn't even show during regular wear season (or every season), he took his time to create something beautiful, magical and timeless. To me, his attitude is truly inspiring. If something is not ready, then he doesn't show it. As simple as that. But his fragrance is finally ready, and so am I. 

Sunday, June 28, 2015


'Its very rare it seems to get a lifetime guarantee, so I suppose self satisfaction be the key'

Hello friends =) How is your weekend going? I am currently sat in my room in my 'old' flat listening to Paolo Nutini, eating pudding and dreaming of what could be. There is quite a lot going on right now - I'm moving in just a few days, finals are just around the corner as well as Mercedes Benz Fashion Week Berlin. It might take some time for me to settle down in my new place and get wifi access - so please be gentle with me and my upcoming posts;-)

As the title says, today's post is about 'the simple things'. Whenever somebody talks to me about simplicity, I have Paolo Nutini's voice in my head singing 

'so I'll cherish the simple things, the easy took for granted things' 

Sunday, June 21, 2015


Hello from lovely Austria! Me and my sisters surprised my mum for her birthday. I took a late night flight from Berlin to Salzburg on Wednesday and couldn't talk about how excited I was to go home on any of my social media channels - as she follows me on all of them =D

In my mind, uni is already finished and I am so looking forward to hot, sunny summer days filled with cold drinks and lots of fruits. For todays look I wore this old H&M x Matthew Williamson tunika I got ages ago and paired it with a girly pink belt from my mum. The cold months are definitely over, and I can see m wardrobe getting more and more colorful! xx

Wednesday, June 17, 2015


Happy Humpday lovlies!
I am so excited to share these pictures with you today - they turned out simply magical! I had this idea of doing a photoshoot in my bathtub for ages and wanted to get it done before I move out in my new apartment, as the lighting in this one is obviously perfect. Of course I could not do it without my girls and some flower power. Geena is now officially Make-Up Artist for Bobbi Brown and worked her magic on my face once again. Whenever she does my make up, I feel like a princess, haha. Seriously, this time she surpassed herself, I mean, look at that golden-brownish blending, or whatever it's called ;-) With my girl Sarah being afraid of heights, she did such an amazing job on climbing around the bathtub, standing straight above me being scared the camera might fall in the water - haha! This was probably the most intense shooting we've ever had - and I am so excited of whats more to come! 

Sunday, June 7, 2015


Happy Sunday y'all! You know that feeling when summer hits the city and you're so not ready for the heat? Welcome to my life. The last few days were preeeeeettay warm here in Berlin and I must admit that I am not ready for bare legs and all thousands of people sweating in the tube. Just, no. The only thing that kept my mood up high was this pretty bag that reminds me of my favorite drink as it's coffee colored. I recently got it via Stiefelparadies together with some new white platform sandals. Paired them with a cute frilly top and some wide pants. Luckily, I always have ice cream in my bag, this time Magnum Gold - seeeeeeriously, this is delicious, pretty sweet but who cares?

I now have to do some stuff for uni, such as layout some articles for our magazine, edit pictures and sew. Hope your weekend is fine and thanks for stepping by! xx

Sunday, May 31, 2015


With tiny LOC blog turning three in one month, we thought about changing a few things over here. I don't want to promise too much, but you might have seen that we changed the way of shooting, editing and layouting as well as the looks in general. LOC is trying to do more editorial and less streetstyle. Period. There are so many great Streetstyle Bloggers out there and I just don't feel comfortable being one of them, while I dream of pictures with sparkling dresses, dramatic make up and me being almost naked in the bathtub, haha! Stay tuned guys!

Wednesday, May 27, 2015


Haven't been this excited about sharing a post with you for a while .. but today's pictures are just magical! This Asos suit is gorgeous and perfect for little me pretending to be all chic in hipster Berlin! I am a huge fan of two-pieces as it is so easy to dress up and I just love wearing unicolored outfits or a whole patterned look. Although the little pearls make the whole outfit quite heavy, they look absolutely stunning in real life! Hope you like todays outfit and the pictures - Sarah's photography skills are getting better each time we shoot a look! This time my girl Geena did my make up, using Bobbi Brown - stunning right? I am actually thinking about doing a stronger make up for my blog pictures from now on, as it makes the whole look more convincing. What do you think?

Right now I'm having coffee and berries listening to Lykke Li wondering if it's boring that I started quoting my fav. songs up on LOC. I just feel the need to share with you what I listen to while I edit the pictures or write this blogpost. If you get bored of me quoting cheesy lovesongs, just tell me in the comment section ;-) I am now off to uni, Styling it is! xx

Sunday, May 24, 2015


Hey guys! So sorry about constantly changing the time when my posts go live, but with work, uni and me being tired 24/7, I fall asleep almost everytime I work on the blog, haha! I just got home from a fun afternoon spent at Mauerpark with Geena. We didn't really fancy going to 'Karneval der Kulturen' as we both were ill this week and didn't want to relapse. Hope you had a great Sunday as well! 

I wore todays jumpsuit at the Stylight Influencer Awards and actually wanted to sell it straight afterwards as its a bit big and obviously I am not tall enough, but somehow it got stuck in my wardrobe and stayed there until two weeks ago. Todays look is perfect for spring summer. Just mixed some shades of blue, a little crossbody bag for going out, red lippy, messy hair and statement heels. Its always funny seeing pictures like these and remembering when we took them, as it was just before our next uni lesson. My blog is like a ventil to be creative and try all kinds of looks. It is so much fun shooting them and then go back to uni wearing all black everything and sitting there editing the pictures dreaming about a completely different world. Although I study Fashion, it is not as glamorous, easy and fun as it may seem sometimes, but at least I've got tiny LOC blog and Wolfschluckner which sometimes is much more fun than uni stuff, haha =) xx

Tuesday, May 12, 2015


Well hello again. Sorry for this little blog absence, there was too much stuff going on in my head these past few days/weeks. I was looking for a new flat for a while now and signed the contract only yesterday. I had lots of work to do at uni and started working again besides uni. Kavita is coming over to Berlin tomorrow and I can't even describe how excited I am to see her! It's been a year - OMG!

Anyways, we had the chance to cooperate with such a cool company and I am super excited to share todays pictures with you! As you might know, I am into music, like a lot. I love to quote lyrics, I could probably talk in lyrics a whole day (just ask my friends, they know how annoying I can be) and of course I love to have a good sound. When Sudio contacted me, I was so happy, as my earphones recently broke down and I desperately needed new ones. After testing the Sudio TVÅ in white for two weeks, I can honestly say that they are the best earphones I've ever had. I'm not just saying this because I obviously love Swedish companies, but because they are amazing. I went jogging and they fit perfectly, you can switch between songs with this little button and above all, how cool is it, that you get a Owner's Manual and Quality Assurance Card? I've never seen this before but I love it - makes the product super unique! I called the blogpost Humdrum Town, as this song came up first when I tried my new earphones! Haven't heard it in ages but still love it!

In case you're interested in getting your own pair of earphones, the lovely team of Sudio provided me with a 15% discount code. Just use 'lackofcolor15' and get your own amazing sound system for on the go. The code is available until May 22nd =) Happy Humpday! xx

Sunday, May 3, 2015


Back in 2014, when everybody was all about 'normcore', wearing jeans, tees and Birkenstocks on a daily basis, I personally wasn't really impressed. However, I already know that if I hate a certain trend, it turns out that I like it after seeing it over and over again. Same with Birkenstocks. They are everywhere, especially in Berlin, as people here tend to dress down rather than dress up. Only a few days ago I saw this chic woman dressed in all black everything with red birkenstocks and I was in love. Back in Sweden I remember myself standing in front of the store almost every single day, thinking about whether to get them or not. After almost a year having googly eyes I really think it's time to get my hands on a pair, just to see how it feels. Since I have teeny tiny feet, I am beyond happy to have discovered EscapeShoes who apparently have shoes in size 35 - eek! What do you think about these silver babies

Thanks a lot for all your lovely comments on my last post, we are so happy about LOC's performance right now! I hope you all had a great weekend and good start into May! xx

Wednesday, April 29, 2015


I was actually so excited to share these pictures with you, as they turned out to be my absolute favorites so far! Berlin is a weird city, as it gives me so much energy and motivation to work on my projects, but at the same time it makes me miss Austria and crave for Austrian food, the language and all these 'normal' things even more. Still, I am beyond happy to live and study in Germany and just let my creativity lead me. 
Todays pictures wouldn't be this amazing without Geena's pink bike. It's the perfect prop in the pictures and after watching loads of M.I.A videos, I can definitely pull off a sassy face, riiiiiiiight? 

Still heartbroken because of my sewing machine being gone for at least four weeks, I now have decided to work less on new stuff for Wolfschluckner and enjoy spring in Berlin! My girl Kavita is coming over in two weeks and I am suuuuuper excited! It's been a year so there's lots to catch up! xx

Sunday, April 26, 2015


That seems to sing out loud,
"this is what you're missing"

Today's post is super special, since my dear friend and LOC photographer Sarah is holding her debut in terms of editing and styling for tiny LOC blog - yaaay! Apparently she missed a little more rock chic over here, so her first choice was her favorite teenage dress, this old P&C tull dress paired with a biker jacket, boots and hat. Me feeling Carrie Bradshaw vibes 24/7, that dress was definitely a stunner and perfect for a night out! Absolutely love the soft color - thinking about getting myself a similar one like this. Since I am not much of a party girl, we still wanted to capture the feeling of coming home after a night full of dancing and flirting while the sun rise already. Fun fact: I always carry my sunglasses with me, even when partying, as it's perfect for covering rings under your eyes or unnoticed napping on the ride home ;-)

Wednesday, April 22, 2015


'We don't even care as restless as we are'
Todays post is hippie inspired, a bit boho chic but above all just casual featuring some ripped bootcut jeans. I named it 1979 after the song by the Smashing Pumpkins - I know the real woodstock took place earlier, but this song just makes me happy, as well as this amazing hat by H&M Conscious. Coachella, I would have been ready for you!

Thursday, April 16, 2015


A fairytale inspired post wearing this cute one shoulder dress from H&M, spicing it up with some socks and pumps as well as my beloved glitter turban. Lately I have been obsessed with Bear's Den and their version of 'Hold on, we're going home'! Todays pictures are more moody and thoughtful than usual, but we wanted to create a different kind of atmosphere that might take you away from your everyday life and inspires you to dream more often, of whatever you wish for. In the words of John Lennon 'you might say I'm a dreamer, but I'm not the only one' ;-)

While I am writing this, it's almost midnight. I've just cleaned my room and now I should write an article for uni, but I can't even keep my eyes open, so I'll just go to bed and work more tomorrow. Today was a super busy day at uni, we are working on a shooting and magazine at the same time - really exciting but stressful! Lots of love, xx

Sunday, April 5, 2015


How are you guys? I hope your weekend was good! I am at my parents place where we shot these pictures with my new Peperosa flats! I love wearing all black everything and add a touch of color to it, and these shoes are perfect to make a statement! They are out of suede and incredibly comfy - I am quite impressed as I never had velour loafers before and I am pretty sure I will never ever get blisters if I only wear these. Since I had to bring my beloved Michael Kors to the store to get its strap fixed I had to borrow my mums bag. I guess you all know how much I love my MK, I use it almost every day, never really wear it as a cross-body-bag but still, the strap broke after only eight months and when I brought it to the store, they really took the whole bag and not just the strap. We'll see when I'll get my baby back, until then I guess I need to do some bag shopping ;-) For todays look I played a bit with my new short hair to make the whole look more strict. As we girls from the countryside love flowers I stole some cute easter roses from our garden at home. I mean, we don't buy flowers here, we've got them in our garden, riiiight?

What do you think about the whole outfit? Its Karl inspired, and I can't wait to wear my culottes more often when it's finally warmer!
Anyways, I am now off to have breakfast with the whole family, see you soon on tiny LOC blog and happy Sunday! xx

Wednesday, April 1, 2015


If only I could haven taken this beautiful car and just leave. I really miss going places by car in Berlin. Somehow sitting in front of the wheel makes me feel alive and free of everything. Of course I could have gotten in a car2go or take by bike, but it is just not the same. As I grew up on the countryside, where there are loads of fields and endless streets, I fell in love with driving straight forward while listening to super loud music. I don't really care where I'm going, quoting Christina Aguilera now 'the road becomes my muse'. Imagine me, wearing these awesome boots I recently got, together with my ripped jeans, leather top and cap getting in this amazing Ford Thunderbird and drive off. There are days where I like to pull off a so called cool girl look and pretend I don't give a fuck (excuse), so thats what I did yesterday. These boots are incredibly cool and go perfectly with my leather shirt and cap. Don't forget to like Schuhtempel24 on Facebook if you're interest in some upcoming sales! I just got another hair cut, slightly shorter with side bangs, which will be fun to style for upcoming LOC shoots. What do you think about todays pictures? Would you go on a ride with me?

I am currently packing my things as I will be going home this afternoon. First stop is Vienna, at my sisters place, and then actually go home to see my parents and celebrate Easter. What are your plans for the weekend? I can't wait to have delicious brunch with my family and just relax. First month of uni is almost over and it was really intense so this little Austrian break is perfection!

Friday, March 27, 2015


FRIYAY! What are your plans for the weekend? Today I've got a special announcement for you - it's the second look on LOC with one of my coats, eek! This time, I would like to introduce you to VALENTINA, a simple red, kind of berry colored coat with big patch pockets and a notch lapel. The color is just amazing and the pockets are inspired by Stella Mc Cartney to add some more fun to the coat. Since the color is really bright you can either wear the coat right now to add some color to your spring wardrobe or as a statement piece in fall/winter. I am a huge fan of big pockets and collars as they can make a simple coat look outstanding. For today's look I styled Valentina quite similar to how we styled it for our Lookbook shoot. Ripped Boyfriend jeans, sunnies to hide my super tired eyes and some sparkling accessories to add this girly hint of mine. What do you think?

Monday, March 23, 2015


Hello ello! While the sun is shining right to my face at this very moment, todays pictures were shot about two weeks ago, when the weather was still a bit colder. I'd love to say 'the cold never bothered me anyway' and that's why we shot this cute little lace dress outside with bare legs, but to be honest, I was freezing. After months of shooting in layers with scarves, beanies, hats and gloves to cover up, we are now slowly moving on to warmer temperatures, which means I have to get rid off my layers and warm accessories. The only garment I still can't give up is my scarf. I mean .. you can wrap it around yourself if you feel tired, cold or whatever. It is the most versatile accessory, right? Aaaanyways, we've got a few of my recent favorites here on these pictures. That lace dress is to die for! I am a typical girl, so I thought pairing a vintage inspired lace dress with a pink blazer and quilted crossover bag would be perfection, and it was. Together with what I call my 'grown-up shoes' it is such a girly, oldschool and almost princess look, don't you think? On top of it all, I wore 'Royal Ball' from the MAC x Cinderella Collection. Whenever I see this name on my lipstick, I instantly think of Lorde - Royals. I guess today's outfit would be appropriate for having tea with the queen, maybe the dress is a lil' bit too short, but worth a try! Since my girl Kavita has met the queen already, I need to catch up asap!

Hopefully, you all had a wonderful weekend! I just posted a happy picture on Instagram to make you all feel like Monday isn't that bad. I know it's easy for me since I have today off, but I will still work on some spring/summer coats and prepare myself for uni. Have a great great Monday and don't forget to enjoy the sun! xx

Sunday, March 15, 2015


Hair and Make up by Geena B

Good morning guys! So today's post is a special one. I teamed up with my girl Geena, who is the most amazing hair and make up artist I know, to try out the new Garnier Fructis 'Pracht Auffüller'. I already have fairly thick hair, so I thought this shampoo and conditioner would have a massive affect on my hair, and I was proved right. Even while washing them I could already feel my hair getting thicker and voluminous. I can definitely recommend it to all you girls who have thin hair and want them to be thicker, more shiny and just glamorous. 
For me, its perfect if I want to go for a different kind of hairstyle. This time, we decided to go for a total 60s look. Geena backcombed my hair, used loads of hair spray and then did this amazing Twiggy inspired make up. What do you think? It is completely different to my usual hairdo and eye make up, but I love it! Thanks to Geena, I am slowly realizing that there are so many make up and hairstyle options and I shouldn't be too lazy to try out all of them. New challenge! 

Wednesday, March 11, 2015


Good Morning lovlies! I hope you had a great weekend and I really hope you're not as stressed out as I am right now, in a good way though ;-) Uni started yesterday and I am busy working/sewing, as I decided to go for a Fashion Design workshop to start off the new semester. Although I study Fashion Journalism, there's no way I could deny my love for Fashion Design and so I just signed up at the so-called 'Reconstrucing/Deconstrucing workshop', where you basically have to have an old garment and transform it in something completely new, as well as set up a collection of five outfits, moodboards, materials, etc. within 3.5 days. 
It somehow reminds me of project runway, although it's probably less stressful at uni, but still. I haven't had this kind of a challenge since graduation, therefor I am the excitement in person and full of inspiration and motivation! Turns out, after a whole month of sewing my coats and working on my label where I felt quite drained, another week full of sewing and being creative makes me even happier! So excuse the lack of social media posts as well as I don't really know what to talk about today, except of my uni program, but I will be back on my normal blogging routine Sunday =)

Friday, March 6, 2015


Hello guys! I am quite busy working on the website for my label, but couldn't wait to share these pictures with you. When I was out and about exploring the streets of Berlin with Emma last Saturday, we came across this amazing sunset at the train station. 

Wednesday, March 4, 2015


Happy Humpday lovlies! Today's post is something new to all of us, it's a behind the scenes post of the Photoshoot of my coats which took place last Sunday! I wasn't really sure whether to share it with your or not, as I don't know if you're interested in seeing what happens behind the camera, but it was such an important day for me, that I simply have to share it on my blog. 

Wednesday, February 25, 2015


A look I almost forgot to share with you - taken about two weeks ago when I was at my parents place. My mum bought this baby Karl Lagerfeld clutch a while ago and once I saw the metallic color and the glitter details I immediately knew how to pair it. Luckily the weather was really nice that day, so it came in handy to wear a super thick knitted pullover-dress with a leather jacket. It's a quite unusual look for me, it's all cool and edgy and it totally reminded me of The Subways - Rock n Roll Queen. I hope you feel the vibes as well ;-) The less make up, red lippy and messy hair complete my short exkursion into 'cool girl land' (hint: Gone Girl). Somehow I remind myself on my seventeen year old me wending my way from festival to festival wearing chucks, sunnies and feeling so cool, so rock & roll ;-) Anyways, I hope you like todays look - it is time to try out different kinds of things on tiny LOC blog!

You all know that I had this giveaway going on until today. I am now happy to announce that Katja won her own pair of Time For Wood sunnies - please check your inbox, I already emailed you - yay!
That's it for today - I am now off to my last coat fitting with the girls and then soon my girl Emma will arrive and there's lots of stuff to do! Happy Humpday xx

Sunday, February 22, 2015


Happy Sunday to all of you! 
Today, I am happy to introduce you to a great Austrian online shop that I had the pleasure to work with. They're called 'Company of Glovers' which I think is hilarious and so cool, and obviously, they work with gloves ;-) I had the chance to design my own leather gloves, which was like a dream come true to me! I have quite a collection of leather gloves and although they are not really practical for winter, as your hands will be freezing after a while, the effortless chic style they give your outfits make up for everything. If you have a look at you will see the configurator, which lets you choose between all kinds of colors, fastening, with or without fur, lining, whatsoever. It is super easy and a lot of fun! I played around for ages until I was happy with my grey-ish biker gloves that even have my blogs initials on - eeek! They are so special and I can't wait to style them loads of times, either super basic or even more feminine! Today, I decided to go with my fake fur, some vintage jeans I got from my mom and platform heels that match the color of the gloves perfectly! What do you think?

Wednesday, February 18, 2015


Hello hello! How are you guys? I am super excited to announce a giveaway on tiny LOC blog today! If you follow me for a while, you might remember that I teamed up with Time For Wood last year to show you one of their amazing wooden sunnies (see the whole look here). This year, we've decided to work on a Giveaway together. When I was little, I was always outside playing with my sisters and friends - I was quite into nature and I love that now that I am into fashion there are companies who combine those two things. I have already told you about my love for wooden accessories, such as bags, sunnies or mobile phone cases, and I am beyond happy that I can share this with you today and even give away one of their sunnies to one of you! 

Saturday, February 14, 2015


Happy Valentines Day lovlies! As I am such a big fan of any kind of celebration, doing special posts as well as dressing up for fancy occasions, I thought about doing a proper Valentines Day post which includes lace, flowers, perfumes and bits of make up. As I worked in a lingerie store until recently and pretty underwear was always my kind of thing, it seemed more than right to me to spoil myself with a little something for the month of Romance. Last year, when I teamed up with Sister Surprise I was super nervous to show you the result of our pictures, but this time I am even more nervous and really hope you are as happy with the result as we are. 

Wednesday, February 11, 2015


'I just need some time in a beautiful place to clear my head.'

I'm home! Back at my parents place for a few days where the weather is super cold and snowy! I got this lovely bobble beanie as a christmas present from my mum, who made it by herself of course. When I was at school we strangely never really did knitting, it was really all about sewing, so I am really bad at it, but I love to do it anyway. I just knit until I make a mistake and my mum has to fix it =P When it comes to knitting or handicraft in general, my mum is an absolute pro, so I was super impressed when she handed over this beanie to me which took her like two days to make! I instantly thought of taking pictures with it once there'll be real first snow and when I got back to Austria on Sunday, a magical winter wonderland was already waiting for me. I paired the beanie with a green pullover with leather sleeves, overknees and to make my superhero-look complete, this black cape I borrowed off my mum! Its such a perfect and casual look for running errands in the city or coffee dates with your besties.

Sunday, February 8, 2015


Have you guys liked HONY aka Humans of New York already? If not, I insist you to do that asap! I've been following Brandon Stanton for a few months now and I absolutely love his work. His portraits of complete strangers are simply amazing, funny and super inspiring! After taking a picture of a young man who told him about his school and the person who influenced him the most in his life, the whole HONY community raised more than one million dollars in about five days to send the kids from his school to Harvard. This is unbelievable! I really have to admit that this website makes me happy every single time Brandon posts a new picture. In one of today's pictures that young man was talking to US president Barack Obama and these lines are stuck in my head now:

'Because if you're worrying about yourself - if you're thinking: Am I succeeding? Am I in the right position? Am I being appreciated? - then you're going to end up feeling frustrated and stuck. But if you can keep it about the work, you will always have a path. There is always something to be done.'
- B. Obama
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